Milanuncios is a company in the classified ads industry that allows users to post free ads in a wide variety of categories, such as cars, real estate, jobs, services, electronics, among others. Users can search and browse through ads according to their specific needs and interests. Milanuncios has become a very popular platform for both individuals and businesses looking to buy, sell, or trade products and services online.
Milanuncios faced the challenge of reducing expenses in online advertising while seeking to improve the ROAS of its campaigns and reduce the cost of acquiring customers.
Maximizing the ROAS of Marketing Campaigns
We developed an Artificial Intelligence solution that helped Milanuncios improve the ROAS of its Marketing campaigns by offering a prediction of the LTV (Lifetime Value) and expected revenue of each campaign. This allowed for optimal budget allocation and redistribution for each campaign and ad group that attracted high-value customers.
Additionally, the solution enabled the identification of various behavioral segments and customization of the customer experience for each of them, including those with a high propensity to purchase, high LTV, inactive audiences, and those with a high likelihood of churn.
