Artificial Intelligence to improve your acquisition Ads: CPL, LTV and ROAS

Artificial Intelligence that predicts high value audiences, saving time and increasing the CPL, set budget allocation among your campaigns to improve your ROAS. Create more campaigns of higher quality

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Comparative of budget allocation with and without AI

Problems

What is the ads acquisition process followed by most companies? For most companies it includes 4 high-level steps

1. Budget

The company defines
the objectives and budget

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2. Audiencies

The audiences and publics
to be impacted are identified.
The company defines the
objectives and budget.
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Problems

Each campaign is monitored and adjusted based on its results

3. Campaigns

Campaigns are created
for each audience by applying
objectives and keywords to
the objectives and budget.
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Problems

‍ generating audiences based on LTV

4. Monitoring & Results

Each campaign is
monitored and adjusted based
on its results.
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Solution

How AI can improve this process? Predicting thanks to the patterns learned in the customer database and in the acquisition data

1. Budget

The company defines
the objectives and budget

‍

2. Audiencies

AI identifies audiences and
publics to impact

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Solution

AI-powered Generative
Audiences to skyrocket LTV

3. Campaigns

AI predicts the optimal budget
for each campaign on each platform

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Solution

Optimal budget allocation to maximize ROAS

4. Monitoring & Results

Each campaign is
monitored and adjusted based
on its results.
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How do we do it?

Shimoku created the first multi-layer AI that combines 3 types of AI: Machine Learning, Explainability AI and Generative AI: find and predict opportunities, a detailed explanation of the key factors identified by the AI and the personalization of the proposal

3 layers AI: Machine Learning, Explainability and Generative AI to create a unique AI engine

Benefits

Data security & ownership

AI technology deployed in your Cloud so that your data never leaves your servers

Customized AI

AI trained with your own data and including your business and strategy constraints

Success Metrics

In average how we increase our customers performance

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