Customers’ lifetime value is the key metric for customer-centric companies. But having it for the last month is no longer enough, how the cohorts and individuals LTV will evolve over time is key to creating the right policies and boosting your business performance
Having the prediction of low LTV not only helps you to understand better your business and your Ideal Customer Profile (ICP) it also helps you to trigger customized campaigns to increase stickiness
What are the key factors for high LTV? And for low LTV? with AI Explainability technology
Build & Manage Data Products with Shimoku fast & with confidence. We skyrocket the way our clients develop Data Products: